Come and say G'day
Come and Say G’day has been running in Tourism Australia’s key markets around the world since October 2022, with the exception of China, where travel was not possible at the time.
After years of border closures, we welcomed the world back with an unlikely duo — a souvenir kangaroo and a toy unicorn.
“Adding to her charm, Ruby will share a new hand-heart gesture - a wildly popular expression of affection in China – and make a special appearance at a launch event, complete with an OOH takeover, in the heart of Chengdu.”
“This tailored and nuanced approach perfectly aligns with our vision for Ruby, allowing us to adapt her to different markets and cultural moments without the need for significant additional production.
Tourism Australia’s CMO Susan Coghill
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